Transat Renews Support Of Sustainable Tourism
Transat A.T. Inc. is renewing its program to provide financial support for sustainable tourism projects proposed by communities or not-for-profit organizations in any of the company’s approximately 60 destination countries.

The program, launched in 2007, is designed to help organizations that need financial support to develop projects with a sustainable tourism approach and that have the potential of increasing a community’s tourism possibilities. Projects are eligible for financial support of up to $50,000, or 35,000 euros, each.

 “Our program achieved its objectives in 2007; that’s why we decided to continue it this year and to expand its reach,” said Jean-Marc Eustache, President and Chief Executive Officer of Transat. “The concept of sustainable development is gaining ground in the tourism industry, both in our source and destination countries. We are very pleased to support communities that are taking control of the preservation and enhancement of their cultural and natural heritage.”

The company’s 2007 projects included support of the World Wildlife Fund Canada (WWF-Canada), in its work with the Cuban government on a three-year project to lay the groundwork for a sustainable tourism policy to help protect that country’s ecosystems; funding for a green-accreditation project being implemented by the Frontenac Arch Biosphere Reserve (a UNESCO biosphere reserve located in Ontario), aimed at the area's businesses and organizations; joining forces with the Seigneurie des Aulnaies, the interpretation centre of the most complete seigniorial system in Quebec, for the implementation of its five-year plan to, among other things, protect and maintain its historic buildings and modernize its reception structures; and the support of Les Amis du marais of Saint-Antoine-de-Tilly, near Quebec City, the citizens group that has been working for the past 10 years to protect and develop the recreational-tourism potential of a marsh area and trail along the banks of the St. Lawrence River.