cirquecreativecommons.com/Derek Key

Cirque du Soleil and Grupo Vidanta have announced plans to construct and operate a first-of-its-kind immersive theme park experience in Mexico's Nuevo Vallarta.

The entertainment experience, which is still in development, will feature an outdoor evening show accommodating as many as 3,000 to 5,000 spectators. Each experience within the entertainment park will be animated by Cirque du Soleilartists and follow a common storyline.

"Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity," said Guy Laliberte, founder of Cirque du Soleil. "Both our groups strive for perfection. Grupo Vidanta is passionate and cares for the environment. We set ourselves the challenge of creating something unlike anything the world has seen before."

The announcement comes on the eve of the launch of JOYA, an intimate and immersive theatrical and culinary experience developed by Cirque du Soleil and Grupo Vidanta that premieres in Riviera Maya November 21. Although not yet debuted, tickets for JOYA are nearly sold out through the end of 2014. Development of the Nuevo Vallarta project aims to reimagine the theme park experience in the same way JOYA will redefine theatrical and culinary entertainment.

 

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