A new two minute film to promote the UK's upcoming Rugby World Cup 2015, directed by Peter Cattaneo (Full Monty), is led by actor Charles Dance, who is most recently credited for his role in Game of Thrones - as well as a big rugby fan.
In the film Dance finds himself in Twickenham's changing room delivering his rallying cry to a team of current international rugby stars and legends, fans from across the country, referees, mascots, and a host of other characters who will play their part in the tournament hosted in England and in Cardiff next year.
Rugby stars appearing in the film include Alex Corbisiero, Dylan Hartley, Joe Launchbury and Tom Wood (England), George North, Adam Jones and Alun Wyn Jones (Wales), Ashley Johnson (South Africa), Jebb Sinclair (Canada), Halani Alukia (Tonga), Andrea Masi, Lorenzo Cittadini (Italy), David Denton and Matt Scott (Scotland).
Joining the players likely to compete for the Webb Ellis Cup, the greatest prize in rugby, in just over 12 months' time, are former Rugby World Cup 2003 winning captain Martin Johnson and his team mates Will Greenwood, Ben Kay and Lawrence Dallaglio, plus legends of Scottish, Welsh, Irish and French rugby: Sir Ian McGeechan, Chris Patterson, Scott Quinnell, Paul Wallace and Serge Betsen.
Millennium Stadium groundsmen Thomas Sully and Chris Campbell, international referee Wayne Barnes, the Regimental Band of The Royal Welsh, England kit man Dave Tennison, Master Silversmith Kevin Williams, Aston Villa and Leicester City mascots representing two of the RWC 2015 match venues and GB wheelchair rugby player Paul McDerby also all appear.
The campaign uses strong imagery of players and fans to celebrate rugby and its character-building values, as well as the unforgettable experience of attending a Rugby World Cup match, in order to target both rugby and major event fans. With the world's best 20 teams competing in 48 matches, played at 13 venues the length and breadth of England and in Cardiff, Rugby World Cup 2015 will be a nationwide celebration of rugby.
With 2.3 million tickets available and up to one million tickets going on general sale this month the campaign strapline 'Too Big To Miss' describes the size, scale and stature of Rugby World Cup 2015.
Tickets are at a range of prices starting at £7 for children and £15 for adults and are available at tickets.rugbyworldcup.com.